MENU Design Engineering

In general, the term menu engineering is used within the hospitality industry (specifically in the context of restaurants), but can be applied to any industry that displays a list of product or service offerings for consumer choice. Typically the goal with menu engineering is to maximize a firm’s profitability by subconsciously encouraging customers to buy what you want them to buy, and discouraging purchase of items you don’t want them to buy.

Fields of study which contribute most to menu engineering include:

  • Psychology (perception, attention, emotion/effect)
  • Managerial accounting (contribution margin and unit cost analysis)
  • Marketing and strategy (pricing, promotion)
  • Graphic design (layout, typography)

Here is my latest project for FIRST HOSPITALITY GROUP on South Beach

HAVANA VIEJA RESTAURANT

(creation logo, Photography and graphic design)

Dinner menu 22×17

Screen Shot 2021-04-01 at 6.16.47 PM

Board Menu 22×28

Screen Shot 2021-04-01 at 6.17.13 PM

MAMAS TACOS RESTAURANT

(creation logo, Photography and graphic design)

Board Menu 22 x 28

Screen Shot 2021-04-01 at 6.17.42 PM

DINNER MENU (11×17)

Screen Shot 2021-04-01 at 6.18.02 PM

LA VENTANA RESTAURANT

Breakfast Menu

Screen Shot 2021-04-01 at 6.20.54 PM

Screen Shot 2021-04-01 at 6.21.01 PM

Board Menu 22 x 28

Screen Shot 2021-04-01 at 6.21.22 PM

DINNER MENU (11×17)

Screen Shot 2021-04-01 at 6.21.40 PM

IL PASTAIOLO

Menu New Year Eve

Screen Shot 2021-04-01 at 6.22.30 PM

FOR MORE SAMPLES click here

Attention!! Restaurants Owners & Managers